Geofence Device ID Tracking

 

Mobile phones provide a unique view into user behaviors, frequently visited locations, home, work, habits, interest and much more.

 

Mobile phones provide a unique view into user behaviors , frequently visited locations , home , work , habits , interests and much more . Geofence Device ID Tracking allows you to:

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• Create custom shapes around different locations

• Targeting users who have been in those fences within a specific time frame . It could be as early as three days ago all the way back to 12 months.

 

 

For location-based Geofence Device ID targeting,

We can utilize:

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• Visitor targeting

• Conquest targeting

• Household extension

• Lookalike targeting.

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For address -based Device ID targeting, we can utilize a physical list of physical residential addresses , associate them with devices , and serve digital ads. 

 

Leverage your Audience Insight to view demographic insights about the consumer ’s basic geographic data, visitor frequency, household income, and much more.

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Now you can figure out if the target audience is desirable and also use that information to run a competitive display campaign. This same form of data collection is typically also used to track in store visitors , can be tied back to consumer addresses , specific store sales , and more.

 

 

Foot Traffic Attribution Reports are also available with Device ID. Devices that were in your target audience used during the campaign and that were also seen in the point of interest are represented in this report and counted as visitors attributed to the campaign. Talk about incredible ROI!